Asim Raza (born august 21, 1966) is a Pakistani award winning ad film maker and music video director, most known for his long term collaboration with top brands like Coca Cola , sprite, lux, olay, Cadbury, mobilink, sunsilk, ponds, Pantene, Head and Shoulders, Garnier and many others . has also worked with well known international musicians from Pakistan such as Junoon, Junaid Jamshaid, Fakhir, Abrar ul Haq and Najam Sheraz. He runs a production company by the name of the vision factory.